Indian Ethnic Co is one of the top Indian ethnic clothing brands that has gained huge popularity. The brand is loved by women of all ages for its handcrafted prints. Their outfits are made from cotton and feature simple yet elegant silhouettes. So, if you are in need of comfy everyday wear or minimal festive outfits, it is the right place for you with their vast array of options based on Indian craftsmanship.
In this article we will discuss all information related to The Indian ethnic co reviews —their history, collections, quality review, pricing, dress list, features, and the best places to buy their products online.
What Is Indian Ethnic Co.? (Brand Overview)
Indian Ethnic Co. is a stylish and creative Mumbai-based brand that specializes in ethnic clothing. Hetal Desai and Lekhinee Desai are the founders of this company. The mother-daughter-duo brand started with the idea of mixing traditional Indian hand-block prints with modern wearable silhouettes. Gradually, the label became known for:
- Soft cotton and natural fabrics
- Eco-friendly hand-block printing
- Low-priced handcrafted ethnic wear
- Instagram dance videos that went viral
- Minimal Indian aesthetics
Hetal Desai is the Chief Creative Designer, while Lekhinee Desai handles Sales & Marketing. The brand commits to slow fashion and collaborates with artisans from Gujarat, Rajasthan, and Madhya Pradesh to produce authentic hand-block printed garments.
The Story Behind Indian Ethnic Co
When and How It Started
Indian Ethnic began as a gorgeous accident in 2016 with the help of a mother and a daughter and their ideas. Hetal Desai had not received any training in fashion, but through a tremendous effort, she created exquisite designs of great complexity for her daughters, Lekhinee and Twaraa Desai. When her daughter started on her MBA, Hetal felt that she had to start new interests and make life more meaningful. She had 50,000 Rs in her name and decided to use it on Ajrakh fabric.
Their business began in a bedroom of their apartment in Mumbai. Once the cloth was sewn into kurtis by a local tailor, Lekinhee could create a Facebook page where she uploaded the pictures of the clothes and sold them to her friends. The initial passion project became a company employing more than 1000 craftsmen across the globe. So far, their company has earned more than Rs.15 crore.
Inspiration to Indian Textiles Market
One of the devoted handloom fans, Lekhinee, and Hetal Desai, the main creative designer and head of sales and marketing of The Indian Ethnic Company, made an attempt to mix the culture of Indian handmade clothes with the style of the modern world, preserving the designs and motifs of ancient India.
They wished to celebrate and promote Indian hand-block-printed textiles, retaining the contemporary form, produced as an intermediary between mid-premium and super-premium ready-to-wear and non-customized and tailored apparel. The vision of their brand was to make Indian ethnic clothes wearable to the audience through amateur models.
Their support to the craftsmen is what makes their passion special. This Indian Company has a vision of capturing all the Indian crafts and stands as a large employer of over a thousand artisans and over a thousand rural women who are the artisans in the traditional Indian craft textiles.
Why Does Indian Ethnic Co Stand Out?
The main reason for the brand’s viral success is a well-established relationship between storytelling, fashion, and Indian culture. The company’s rise to fame could not have happened without their main points:
| Feature | The Indian ethnic co reviews |
| Authentic Prints | Traditional Ajrakh, Bagru, Dabu, Kalamkari |
| Comfortable Fabrics | Cotton, mul-mul, muslin, rayon |
| Trending Designs | Tiered, flared, maxi dresses with Indian prints |
| Affordable Pricing | Budget-friendly handcrafted outfits |
| Viral Dance Reels | Real-flow movement videos that show dress fall |
| Sustainable Production | Supports artisans and natural dyes |
| Great Sizing Range | XS to 3XL fits |
Explore Indian Ethnic Collections
Indian Ethnic Co. has a variety of Indian and fusion wear in their product range. Their dresses are perfect for college girls, working women, housewives, and those who love ethnic style.
| Product Category | Description | Perfect For |
| Cotton Dresses | Maxi, midi, tiered, flared | Daily wear, outings |
| Kurta Sets | Simple & festive kurta, pant, and dupatta | Functions, festivals |
| Kurtas | Straight, A-line, printed | Office, casual wear |
| Sarees | Light cotton sarees with hand-block prints | Beginners, office |
| Co-ords | Matching top and pants | Modern ethnic look |
| Skirts | Long printed skirts | Boho & festive wear |
| Dupattas | Hand-block printed dupattas | Everyday styling |
| Tops & Tunics | Short kurtis & cotton tops | College, work |
Top Collections at Indian ethnic company
| Collection | Key Features |
| Ajrakh Collection | Indigo & maroon shades, natural dyes, geometric prints |
| Indigo Collection | Cool blue tones, soft breathable cotton prints |
| Hand-block Printed Dresses | Tiered, A-line, maxi, flared artisan-made designs |
| Festive Wear | Gold prints, light embroidery, elegant kurta sets |
| Fusion Western Ethnic | Wrap shirts and pleated dresses with Indian prints |
Price Range of Indian ethnic co dresses
| Category | Price Range (Approx.) |
| Cotton Dresses | ₹1,500 – ₹2,800 |
| Kurta Sets | ₹1,800 – ₹3,500 |
| Kurtas | ₹1,100 – ₹2,200 |
| Sarees | ₹1,600 – ₹3,000 |
| Co-ords | ₹1,800 – ₹2,600 |
| Skirts | ₹1,300 – ₹2,000 |
| Dupattas | ₹450 – ₹900 |
Top 10 Indian Ethnic Co Dresses With Prices (Latest 2025 List)
| Rank | Dress Name | Style | Fabric | Approx Price |
| 1 | Indigo Tiered Maxi Dress | Tiered Maxi | Pure Cotton | ₹1,999 |
| 2 | Ajrakh Flared Ethnic Dress | Flared | Handblock Cotton | ₹2,499 |
| 3 | Bageecha Garden Midi Dress | A-line | Muslin Cotton | ₹1,899 |
| 4 | Gulmohar Red Anarkali Dress | Anarkali Maxi | Dobby Cotton | ₹2,199 |
| 5 | Black Bagru Printed Dress | Straight Cut | Bagru Cotton | ₹1,799 |
| 6 | Blue Blossom Wrap Dress | Wrap Style | Printed Rayon | ₹1,699 |
| 7 | Dabu Layered Cotton Dress | Layered Maxi | Dabu Cotton | ₹2,150 |
| 8 | White & Blue Floral Mul Dress | A-line | Mul-Mul Cotton | ₹1,599 |
| 9 | Mustard Sunshine Fit & Flare Dress | Fit & Flare | Rayon Blend | ₹1,750 |
| 10 | Navy Handloom Midi Dress | Midi | Handloom Cotton | ₹1,899 |
These dresses have been great sellers and are frequently out of stock during the seasonal sales.
Price Comparison Table: Indian Ethnic Co vs Other Ethnic Brands
| Brand | Typical Price Range (INR) | Example Dress (Price) | Notes |
| Indian Ethnic Co | ₹1,500 – ₹2,800 | Zaira Dabu Slub – ₹3,300; Indigo Kurta – ₹2,300 | Handcrafted block prints; cotton & mulmul. |
| Fabindia | ₹999 – ₹3,500+ | Block Printed Cotton Dress – ₹1,499 | Natural fabrics; traditional craftsmanship. |
| Bunaai | ₹999 – ₹4,000+ | Embroidery Dress – ₹3,500; Summer Dress – ₹4,000 | Premium handcrafted, natural dyes. |
| Libas | ₹799 – ₹3,499+ | Fit-&-Flare Cotton Dress – ₹899 | Trendy, affordable ethnic & fusion styles. |
| Global Desi | ₹3,000 – ₹5,000+ | Printed Maxi – ₹12,990 (designer) | Modern, boho-ethnic fashion; designer pieces. |
Indian Ethnic Co—Coupon & Discount
| Discount Type | Offer/Code | Key Notes |
| First Order | ₹250 off above ₹2,500 — FIRSTBUY | Valid only on official website |
| Buy 2 Get 40% Off | Buy 2 items → 40% off | On kurtas, tops, dresses in “Buy 2” section |
| Up to 20% Off | Flat 20% off | Limited items in sale collection |
| 30% Off Collection | Flat 30% off | Selected kurtas, co-ords, dresses |
| 25% Off Collection | Flat 25% off | Seasonal / special sale |
| Black Friday Sale | Up to 40% off | Limited-time festive offer |
Important Notes
- Certain items such as jewelry, bags, accessories, and footwear are not eligible for the use of coupons.
- There is no coupon that can be used in conjunction with already discounted “sale category” products.
- If the order value is above ₹2,500, the shipping is free.
What People Love About Indian Ethnic Co.?
Indian Ethnic Co suits the needs of:
- Students: Soft cotton dresses are just right for college and weekend trips.
- Working Professionals: Lightweight and simple printed kurtas for long office hours.
- Homemakers: Comfortable and breathable fabrics that are perfect for everyday wear.
- Young Girls: Stylish Indian prints with contemporary silhouettes.
- Sustainable Fashion Lovers: Outfits made ethically, which is a win for the artisans.
- Women Who Prefer Minimal Festive Wear. Their Anarkalis and kurta sets are simply beautiful and in good taste.
The Indian Ethnic Co.—Store Locations in India
| City | Store Address | Contact Number | Store Timings |
| Mumbai – Santacruz (West) | C-1, Sarathi CHS, Ground Floor, Inside Khira Nagar, SV Road, Santacruz West, Mumbai – 400054 | 91 81040 47927/ +91 8928216156 | Monday – Saturday: 10:00 AM – 7:00 PM |
| Mumbai – Kala Ghoda (Fort) | Modern House, Office Premises No. 4 & 6, 9-Dr. V.B. Gandhi Marg, Kala Ghoda, Fort, Mumbai – 400023 | Contact via main number | Open all days: 11:00 AM – 8:30 PM |
| Bangalore (Bengaluru) | No. 950, 2nd Floor, Bayt Towers, 12th Main, Indiranagar, HAL, Bengaluru – 560038 | 91 72086 03452 | Open all days: 11:00 AM – 8:30 PM |
| Chennai | Ground Floor, No. 12/27, Kadar Nawaz Khan Road, Nungambakkam, Chennai – 600006 | Contact via main number | Open all days: 11:00 AM – 8:30 PM |
Shop Indian Ethnic Co. Online: Places to Buy Products (2025 Guide)
These are the most secure and genuine places online to buy the Indian ethnic company products:
| Platform | Description | Why Buy Here |
| Official Website (indianethnicco.com) | Complete collection, new launches first | 100% authentic, best size availability |
| Instagram Shop (@indianethnicco) | Shop directly through posts & reels | Convenient + latest drops |
| Amazon India (Brand Store) | Limited but authentic collection | Fast delivery and easy returns |
| Myntra (During Collaborations) | Occasional partnered drops | Sales + discounts |
| Ajio (Rare Drops) | Sometimes features selected pieces | Good offers |
| Pop-ups & Workshops | Pop-ups in Delhi, Lucknow, Pune • Workshops in Rajasthan & Gujarat | Worldwide shipping + COD |
Conclusion
Indian Ethnic Co is one of the brands to have gone through a revamp of the old Indian handcrafted methods with a modern touch, pure cotton Fabrics, Eco-friendly and artisan-made prints, affordable prices, minimal, timeless designs, and a strong digital presence
The brand has become one of the most trusted and loved ethnic labels in India. If only you had a college dress, office wear, festive attire, or everyday cotton comfort need, Indian Ethnic would be the answer. Their Ajrakh, Indigo, and hand-block printed collections are the most popular among women who prefer elegance with tradition. The official website is the most convenient place to get their latest designs for a flawless shopping experience.
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